is owned and operated by the Economic History Association
with the support of other sponsoring organizations.

Daimler-Benz in the Third Reich

Author(s):Gregor, Neil
Reviewer(s):Mierzejewski, Alfred C.

Published by and EH.Net (May 1999)

Neil Gregor. Daimler-Benz in the Third Reich. New Haven: Yale, 1998.

xii + 276 pp. Bibliography, and index. $30.00 (cloth), ISBN 0


Reviewed for and EH.NET by Alfred C. Mierzejewski,

Athens State University.

Neil Gregor has written the best history to date of Daimler-Benz (DBAG)

under the Nazi regime. It is an interesting work with

much informative detail. Gregor did extensive research in the Mercedes-Benz

archive and public repositories such as the Federal Archives (Bundesarchiv) in

Koblenz and the Central Office of the State Justice Administrations (Zentrale

Stelle der Landesjust izverwaltungen) in Ludwigsburg. He consulted the right

sources and bases his work overwhelmingly on the personal papers of Wilhelm

Kissel and Wilhelm Haspel, the men who lead the management board of the company

during the Nazi years. The conclusions that

Gregor reaches are credible. However, his analysis is not without weaknesses.

Gregor’s major finding is that Daimler-Benz pursued its own corporate

self-interest throughout the period of Nazi rule. He shows clearly that,

except for the period from the failure of Operation Barbarossa (the Nazi

invasion of the Soviet Union) in December 1941, to the defeat at Stalingrad in

February 1943, the company consistently anticipated a short war.

Consequently, it attempted to retain a core of consumer products to facilitate

the transition to a peacetime economy. It struggled to continue production of

passenger automobiles even after the war began so as to maintain the production

lines devoted to them. It especially fought to protect its cadre of skilled

workers who were needed to produce cars at the level of quality that

management thought necessary to preserve the aura of the Mercedes-Benz name.

When the company consented to build the three liter Opel Blitz truck in 1944,

it did so to position itself for the post-war market. Already, the management

of DBAG expected that the war would be over in the foreseeable future and that

Germany would lose. It anticipated a large market for trucks due to the need to

rebuild Germany’s heavily bombed cities. It also agreed to build the product

of one of its competitors in order to learn about Opel’s manufacturing


Gregor demonstrates that DBAG was reluctant to invest in additional plant to

fill military contracts due to its fear of being left with excess capacity

after the end of the war. He contends that the company used labor,

including slave labor, as a substitute for capital investment. This reduced the

burden on its balance sheet and lead to the barbaric exploitation of its

employees, especially those from Eastern Europe who worked for the company

against their will. Put differently, Daimler-Benz used slave labor only to

survive in the short-term. It could rid itself of these laborers easily after

the war and it could use them to produce military aircraft engines

and other war related products while conserving its skilled German workforce,

concentrated in its plants in western Germany, for the resumption of peacetime

production. Gregor demonstrates that the failure of the German armed forces

before Moscow in December 1941 marked an increase in the brutalization of

DBAG’s workers. At this point, the company concluded that a long war was in the

offing and resolved to increase military output, without, however, burdening

itself with capital that would be superfluous

to peacetime needs. It increased output by driving its employees harder and

demanding more foreigners and slaves from the government. Gregor is careful to

point out that the influx of foreigners did not alter the company’s basic

reliance on skilled labor

. As a corollary to this, Gregor shows that Daimler-Benz never developed a

strategy for seizing factories in the areas conquered by the Wehrmacht. Rather,

it was interested in the skilled labor available from its competitors in

occupied France and took responsibility for factories in Austria and the East,

in large measure, to keep them out of the hands of competitors like BMW. In

short, the DBAG was not a co-conspirator in a grand imperialist enterprise.

In his introduction, Gregor raises a number of issues that he hopes to

illuminate by looking at Daimler-Benz during the war. He attempts to shed light

on why the West German economy recovered so strongly after the war.

He deprecates the Zero Hour (Stunde Null) myth, contending that the same

companies that dominated German manufacturing before the war dominated it

afterwards. He claims that Daimler-Benz came out of the war with comparatively

little damage. Consequently, it was well positioned to resume operations in the

peacetime market. Based on his description of the rationalization of

production processes during the 1920’s and again during the 1930’s, combined

with the additional changes required by the war, he concludes that the rapid

post-war recovery was due to these earlier advances, not to a post-

war miracle. The key, for Gregor, was continuity.

As far as he goes, Gregor is correct. Yet, the recovery of the post-war West

German economy was the result of other factors as well, some of them much more

important than the improvements that he discusses

. Shortly after the war, Ludwig Erhard realized that the obstacle confronting

the west German economy was not so much a lack of goods or the means to produce

them, as an excess of government regulation and the threat of the destruction

of the surviving production apparatus by the Allies seeking reparations. It

can be argued that the single most important factor in the West German

recovery, and the factor that distinguished events in the west from what

happened in the east, was Erhard’s almost complete abolition of state

restrictions (Zwangswirtschaft) on domestic economic activity in June 1948.

Without this step, no managerial or technological advances would have sufficed

to restore West Germany to prosperity.

Gregor also addresses the modernization debate triggered by Rainer Zittelmann.

Zittelmann contends that modernization is a value free concept.

Therefore, it is conceivable that even the Nazis, however loathsome their

policies may have been, contributed to the modernization of German society.


rejects this claim. He demonstrates that Nazi policies did not assist the

modernization of German industry with a detailed discussion of DBAG’s

introduction of new machines and new management techniques. He correctly points

out that these changes conformed to pan-European trends.

He especially emphasizes how the war accelerated the change in the way that

Daimler-Benz compensated its employees. The company shifted from a socially

oriented system that took into account the worker’s family status and age to

one based on pay for production. While Gregor implicitly criticizes this trend

on moral grounds, he does show that management sought to conform more closely

to market signals in valuing the output of its workforce. In the opinion of

this reviewer, the en tire discussion of the modernization debate could have

been omitted. Clearly, Zittelmann and the other German scholars who have

followed him have missed the point. Modernization is a culture bound concept

with no universal meaning. From an economic standpoint, what produces the

largest volume of goods demanded by consumers at the least cost is the best.

The machines that equip factories, contrary to the fantasies of many German

engineers, need not be the newest. The standard of measurement is the

satisfaction of consumer wants, not an arbitrary definition of modernity.

Gregor also discusses the issue of Blitzkrieg economics. This concept,

developed by the United States Strategic Bombing Survey, Nicholas Kaldor,

one of its members, and Alan Milward, holds

that low German armaments production before February 1942 was due to a lack of

demand on the part of the Wehrmacht. According to this interpretation, Hitler

planned a series of short, sharp wars that would conquer economically valuable

areas in Europe while placing little burden on the German population. Hitler

allegedly based this strategy on the mistaken belief that Germany had lost

World War I due to a failure of morale among the German civilian population,


“stab in the back.” Gregor rejects the Blitzkrieg economics interpretation and

the notion that the economic history of Germany during World War II can be

conveniently divided into two halves: one before and one after Albert Speer.

Instead he agrees with Rolf-Dieter Mueller, that the low product ion of the

early war years was the result of bureaucratic confusion on the part of the

German military. He notes that the expansion of armaments production began

before Speer was appointed minister of armaments and munitions. He also

contends that overall

economic reform, the elimination of confusion caused by the military, was more

important in increasing production than changes on the shop floor. He agrees

with Richard Overy that Hitler planned for a big long war.

Why Gregor addressed this problem is not clear. The Blitzkrieg economics

debate was settled over a decade ago. Milward has abandoned his earlier

position and, ironically, Mueller and other authors, including this reviewer,

have shown the serious flaws in Overy’s alternative explanation.

It is

clear from an examination of the relevant German documents that Hitler planned

a big short war, fully in the tradition of Frederick the Great, Moltke the

Elder and Schlieffen. In addition, Gregor presents no evidence to show that

reform of the government

economic administration was more important than changes to production

processes in improving efficiency. Here Overy and this reviewer, using evidence

from the United States Strategic Bombing Survey and other sources, demonstrate

that efficiency gains on

the factory floor were very significant. Gregor is on safer ground when he

contends that bureaucratic political competition replaced the market in

steering the Nazi economy. This reviewer’s own research concerning the German

National Railway confirms his


Indeed, if one takes a market oriented approach, rather than Gregor’s Marxist

one, one would not be surprised that Daimler-Benz pursued its own interests

even in this changed environment. This is precisely what both neoclassical and

Austrian theory would have us anticipate.

Gregor also makes a series of claims concerning the company’s policies towards

its workers that are equally difficult to accept. He contends that DBAG’s

rationalization of production methods was primarily a social control effort

intended to prevent conflict during the 1920’s, when, as he puts it,

“capitalism was becoming increasingly crisis-prone.” However, if viewed from a

different perspective, the Depression in Germany, to which he alludes, could

just as easily be seen as

the crisis of a heavily regulated,

partially socialized economy in which the market already played a limited role.

Daimler-Benz’s rationalization measures could be seen simply as efforts to

reduce operating costs in the face of government mandated pay increases and

serious competition in the automobile market. Gregor bemoans the fact that the

company took advantage of the Depression to reduce wages.

Yet, if viewed from a market perspective, it could also be contended that this

was precisely what management should have done since the workers’

remuneration was excessive in comparison to the value that they added to the

company’s products. Gregor goes further and contends that all of the

productivity gains registered both between the wars and during the war

came at the expense of the worker. He offers no detailed economic analysis to

support this claim. At the same time, he ignores the very serious argument made

by Knut Borchardt that industrial wages in Germany were too high during the

1920’s, hurting German competitiveness and weakening corporate finances.

Unintentionally, by showing how Daimler-Benz reacted to the challenge of the

Depression and the war, Gregor provides evidence that Ludwig von Mises’s theory

of how companies react to market signals is correct. The analysis provided by

Gregor also lends credence to the argument that the Third Reich was not the

product of a capitalist conspiracy.

Surprisingly, in light of his discussion of historiographical issues in his

introduction, Gregor overlooks literature that is directly relevant to his

thesis. In the latter part of his book, he repeatedly discusses the effects of

Allied bombing on Daimler-Benz and the more general effects of the air

offensive. He concludes that the impact of Allied bombing was limited.

However, he states that it did have an important effect on the attitudes of the

DBAG’s management and that production was hampered by transportation

difficulties. He makes the latter statements without having consulted the

relevant literature, most

especially the report on the transportation bombing produced by the US

Strategic Bombing Survey and this reviewer’s 1988 study. Had he consulted these

works, Gregor would have gained a clearer picture of how production could have

declined so dramatically

without the loss of many machine tools. The dispersal that he discusses in

great detail actually made Daimler-Benz and German industry in general much

more vulnerable to the disruption of transportation by bombing.

More importantly, Gregor does not discuss adequately three books that directly

address his subject. He mentions Bernard Bellon’s Mercedes-Benz in Peace and

War briefly in just two footnotes. Bellon’s last chapter in particular

provides information on DBAG’s use of slave and forced labor that is a very

useful supplement to Gregor’s discussion. Gregor also makes only a brief

comment in a note on Hans Pohl’s official history of the company during the

war. Pohl’s work suffers from very serious flaws and Gregor would have done

well to have exposed them and to have shown how his own work is superior.

Finally, Gregor only mentions briefly in a note Das Daimler-Benz Buch

published by a Marxist collective in Hamburg. While this book offers a

distorted interpretation, it does provide valuable detail concerning labor

conditions in the company’s plants.

Finally, this reader at least would have welcomed a few tables summarizing the

output of selected products, corporate operating results and the corporate

balance sheet. If Daimler-Benz actually pursued its self-interest, as Gregor

indeed shows, and since it was a private company,

having the latter two in particular would have been very helpful.

Neil Gregor has written an interesting book that can be read with profit while

ignoring its theoretical underpinnings. Ironically, Daimler-Benz comes off

surprisingly well in his account. He shows that DBAG was not a Nazi company, it

merely pursued its narrow corporate interest. Gregor’s most serious criticism

of the company, which he never states explicitly,

is that it did indeed protected its own interests when it should have

displayed more civil courage and served the common good. Yet, this implied

criticism is itself the product of a misunderstanding of how private enterprise

functions, of how self-interest can prevent the excesses of regimes which,

like the Nazis, pursue the common good (Gemeinwohl) with monstrous results.

Subject(s):Business History
Geographic Area(s):Europe
Time Period(s):20th Century: WWII and post-WWII